Redesigning How Designers Ship at Scale

AI Vibe Coding

83 production fixes shipped with AI (Claude Code + DevMate), zero hand-written code, 100% diff acceptance, 93% less engineering time.

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Gatekeeper to Framework Builder

Reframed a recurring design conflict between PDP and marketing as a governance problem, shipped a campaign tier framework approved by PM Director and PD Director.

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Flight Selection App Redesign

Product Innovation Award

Streamlined interaction models to reduce cognitive load and accelerate the booking flow.

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Building Trust with First-Time Users

User Experience Award

Designed targeted experiences to establish immediate platform trust for the 44% of users coming from meta-search.

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Pricing Structure Web Vs. App

Overhauled a cluttered web interface into a clear, desktop-optimized price comparison layout.

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Content-Driven Problem Solving

Simplified complex, localized product issues into elegant, content-based UX fixes that drove measurable business metrics.

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Campaign Design Standardization

Proactively built a scalable framework of modular templates to standardize and accelerate fast-paced marketing campaigns.

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Global Design System & Guidelines

Co-built Trip.com's foundational design system and launched global guidelines to scale consistent UX across a team of 300+ designers.

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Test text just to see if this works.

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Hi, I'm Nathan

Previously at Meta, TikTok, Trip.com, and Alibaba.

I design and build products through AI-native workflows.

Test text just to see if this works.

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