Gatekeeper to Framework Builder
Reframed a recurring design conflict between PDP and marketing as a governance problem, shipped a campaign tier framework approved by PM Director and PD Director.
Flight Selection App Redesign
Product Innovation Award
Streamlined interaction models to reduce cognitive load and accelerate the booking flow.
Building Trust with First-Time Users
User Experience Award
Designed targeted experiences to establish immediate platform trust for the 44% of users coming from meta-search.
Pricing Structure Web Vs. App
Overhauled a cluttered web interface into a clear, desktop-optimized price comparison layout.
Content-Driven Problem Solving
Simplified complex, localized product issues into elegant, content-based UX fixes that drove measurable business metrics.
Campaign Design Standardization
Proactively built a scalable framework of modular templates to standardize and accelerate fast-paced marketing campaigns.
Global Design System & Guidelines
Co-built Trip.com's foundational design system and launched global guidelines to scale consistent UX across a team of 300+ designers.
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